Football, one of the most beautiful sports on the planet, but often also with an ugly face. It’s a sport that mirrors societal sentiments the most. A sport that can divide and polarize, but even more, a sport that can really bring people together.
In this campaign for the Onelove movement, we invited football lovers from all over The Netherlands and celebrate how football can unite us all. And what better way to tell this, then seeing how hooded football fans, ready for battle, start singing a love serenade for their favourite game.