Wefilm B.V.
Willemsparkweg 66
1071 HK Amsterdam
The Netherlands
Phone +31 (0)20 754 2336
Fax +31 (0)20 754 2337
Bas Welling, executive producer
E-mail: bas@wefilm.nl
Mobile +31 (0)6 5332 6827
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About wefilm
Engaging online films and commercials, that’s what we make. Wefilm loves to tell stories in a new way. We believe in pulling instead of pushing. Our films have been shared over 40 million times. Wefilm represents award winning directors Roel Welling, Martijn de Jong and Lennart Verstegen. All of them are infected by the film-virus and love to make online films and commercials. The only way to organize that properly, is in a Rubix Cube.
Frank in Holland
Wefilm produced the new commercial for Tele2, commissioned by XXS. Roel Welling directed a film in which Frank visited The Netherlands for the first time: a somewhat shocking visit encountering iceskating, a lesbian marriage and a shoarma restaurant.
We shot the iceskating scene in Biddinghuizen at the only natural looking ice skating venue in the world. The film has been shot without the sheep, he has been totally built in 3D. Animation was done by Fido in Sweden. The film can be seen on television and in all Pathé cinemas from March 2012 on.
On February 23, the Wefilm showreel will be presented to all German agencies at the Director's Lounge 40 in the Nachtresidenz in Düsseldorf, organised by BBDO Germany. The theme of this year's edition is hybrid and interactive film, and Wefilm is selected as one of the 7 talents in this field.
Roel and Bas Welling will be present and comment on the reel for over 1,000 creatives and influential decisionmakers. For more info take a look at regielounge.de. In Germany, Wefilm is represented by the Hamburg-based production company Jotz Film.
We proudly present that from January 1st 2012, Wefilm will be represented for the German market by Jotz! Film, based in Hamburg. Jotz was looking for online film specialists, and came to us. After them visiting Amsterdam, and us visiting Hamburg, we agreed upon a one-year exclusive representation. To start with, Wefilm is selected for the BBDO Director's Launch in Düsseldorf, on February 23.
Wefilm’s MasterPeace
Wefilm is one of the branding team partners of MasterPeace. MasterPeace will develop several attractive peace-building projects in years to come, including a mesmerizing concert in Cairo on Peace Day 2014, where artists from all the world’s major conflict areas will perform to promote togetherness, international collaboration and the reduction of (armed) conflicts.
Wefilm has been shooting its first MasterPeace film: a documentary about people in conflict situations trying to make music together. The film has been shot in three major conflict zones in India, Ireland and Palestina. Directors are Martijn de Jong, Lennart Verstegen and Thijs Schreuder. The film is produced by Tobias Wilbrink. The first viewing is planned to be at the Big Improvement Day, January 17 at RAI Amsterdam
We made the cinema and TV commercials for the Dutch Film Festival, this year. Commissioned by Woedend!, Roel Welling directed 6 commercials featuring Cees Geel, Achmed Akkabi, Anneke Blok, Marcel Musters, Bracha van Doesburg and Tygo Gernandt. However, the leading roles in the films are given to unknowing passerby.
In the films unknowing passerby enter a filmset, in which they are mistaken for the police negotiator. You can find the result here. Since we had only one chance to capture their first reactions, we decided to film it with 6 cameras, of which one of steadicam and two on dolly. We are very grateful to our crew, who worked on this project voluntarily. Take a look at the reports of RTL Boulevard and SBS Shownieuws, visiting our set. And take a minute to watch the exciting making-of, directed by Thijs Schreuder. At last, Creatie wrote this article about the film.
We are proud to announce that this year's ADCN resulted in a Golden and Silver Lamp for Wefilm productions. Both awards were granted for the interactive billboard against agression, commissioned by N=5.
Earlier this year, the billboard was already awarded with a Bronze Lion in Cannes and two SpinAwards. Creatives Jasper Diks and Ed van Bennekom collected the awards on stage. Thanks to crew, cast, technical partner Bitmove and agency N=5 for the great cooperation.
Martijn de Jong (1982) is director at Wefilm. He graduated with honours at the Willem de Kooning Academy in 2004, after which he worked as copywriter for several advertising agencies. He decided to go to the Dutch Film Academy, after which he was asked to join Wefilm.
After a while, Martijn wanted to learn more about storytelling in film and decided to enroll in the Dutch Film Acadamy. At the academy, he made several short films with often a subtle and a spherical nature. Martijn wrote and directed the graduation film ‘dicht bij mij vandaan’, with which he won the Nedcipro price of the audience. With D.O.P. Job Kraaijeveld, he won the VCP Kodak Commercial Award for his commercial ‘Ilse luistert’. Martijn specializes in realistic commercials and online films dealing with the small inconveniences in life.
Lennart Verstegen (1985) is director at Wefilm. In 2009, he graduated at the Dutch Film Academy as cinematographer. In his first year as a director, he won the Young Director’s Award at ADCN 2010 and he was shortlisted for the Young Director's Award at the Cannes Lions 2011.
Moreover, he won the VCP Kodak commercial award for best student commercial. After his study, Lennart was cinematographer for feature film ‘Rabat’ and NPS Kort! ‘Dominique’. Lennart loves to find beauty in small things in life, and to show honesty with images out of the reality. For his commercial ‘Love life. Fight cancer’, Lennart was shortlisted for the Young Director’s Award at the Cannes Lions 2011.
Alain Friedrichs (1980), rebel of Woensel-west Eindhoven, is a director at Wefilm. When he graduated at the School for Arts in Utrecht in 2007 his short film “Facade” won the best student film award at the Dutch Filmfestival.
Alain continued his studies at the Dutch Film academie where he made many short films and a few commercials. His trailer for the Cinestud Filmfestival 2010 won a Porsche Award in Germany and was selected for the Cannes Young Directors Award. In his graduation year he made several more commercials and was accordingly drafted by Wefilm to join the award winning team. Alain loves high-concept innovative commercial with a strong visual style.
Roel Welling (1979) is director and co-founder at Wefilm. He graduated at the Dutch Film Academy in 2003. He has directed more than one hundred commercials and online films in recent years. His speciality is making stories credible and touching, no matter how strange the setting. In 2012, Roel is juror at the ADCN category Interactive.
Roel wrote and directed “Max the Hacker”, the best-viewed Dutch YouTube viral ever with over 27 million hits. In 2009, Roel directed the social media viral “Stanislav” that won 4 Cannes Lions, 2 gold ADCN lamps and gold at Eurobest 2010. Next to his own projects, Roel creatively accompanies the other Wefilm directors in their projects. Once a year, Roel works as guest lecturer at the Dutch Film Academy in Amsterdam.
Bas Welling (1983) is executive producer and co-founder of Wefilm. He studied economics at the University of Amsterdam, but next to his study he worked as a freelance producer at several production companies. After 6 years of being freelancer, he started Wefilm with his brother Roel in 2010. Ever since, Bas runs the shop.
Bas produced commercials for clients like Albert Heijn, Holland Casino, and UPC, and organised shoots in Argentinia, Colombia and Finland. In 2010, Bas won the Student Enterpreneurship Award. In 2011, Bas was shortlisted for the Adward. Next to his work at Wefilm, Bas works as a guest lecturer at the UvA and VU, and he is a frequent speaker on the topic of viral video, reprensented by The Next Speaker. He is a proud member of the MasterPeace campaigning team.
Tobias Wilbrink (1983) is producer at Wefilm and member of Wefilm's management team. Tobias wanted to learn how to bridge the gap between art and commerce. He applied for the Film Academy to study production. Tobias works as a producer for Wefilm, and since September 2011, he is member of the Wefilm management team.
During his study at the Film Academy Tobias specialized himself in producing documentaries. After his graduation Tobias became a producer at Wefilm and creative entrepreneur at nufilm where he produces documentaries. Besides that Tobias is active as first assistant director and has been a guest teacher at the Film Academy for three years.
Dania Lopies (1979) is producer and production manager at Wefilm. She believes in the power of combining media. After her study at the film academy she started to orientate as diverse as possible.
This expresses itself in producing television programmes as well as short films, but also events and festivals. Because of this, Dania is very versatile. Searching for combinations that amplify one another, instead of limiting, is something that is very useful at Wefilm.
Justin Knaven (1990) is online production manager at Wefilm. Next to his work at Wefilm, he is studying at the University of Amsterdam and runs his own company Provibe Media.
Maarten de Vries
Maarten de Vries (1985) is production assistant at Wefilm. He studies Time Based Media at the Minerva Academy in Groningen. What he loves about production is wanting to know just about everything about the process of film making. Maarten likes films with a twist. Next to his internship at Wefilm, he is freelance designer and film maker at his own company Zirv.
DPC – Stanislav
Stanislav is the most succesful social media viral in The Netherlands, viewed over 2000 times a second on the top day. Stanislav reached 5 million views and 7 million forwards in a time span of one week.
BACKGROUND INFO
DPC – Agression Billboard
The interactive billboard was an internationally awarded concept.
BACKGROUND INFO
Earth Water – Fisherman Sil
Earth Water was Lennart's graduation commercial at the Film Academy, and was awarded multiple times. Lennart won the Young Director's Award during ADCN 2010, and the film was awarded as the best graduation commercial winning the VCP Kodak Commercial Award.
BACKGROUND INFO
Tedes
Tedes was Martijn's graduation commercial at the Dutch Film Academy. It was awarded as Dutch best graduation commercial in 2010 with the VCP Kodak commercial Award.
BACKGROUND INFO
Info Support – Max the Hacker
The series of virals is viewed over 27 million times, and thereby the Dutch viral with the most YouTube views ever. In 2008, it won the price for the best Dutch recruitment campaign.
BACKGROUND INFO
KWF – Love Life. Fight Cancer
Our film for Fight Cancer was viewed over 100,000 times within four days after going live. Moreover, it was shortlisted at the Cannes Lions Young Director's Award 2011.