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Engaging online films and commercials, that’s what we make. Wefilm loves to tell stories in a new way. We believe in pulling instead of pushing. Our films have been shared over 60 million times. Wefilm represents award winning directors Roel Welling, Martijn de Jong, Lennart Verstegen, Alain Friedrichs and Joeri Holsheimer. All of them are infected by the film-virus and love to make online films and commercials.
Legends aren’t born, they’re dropped
Wieden+Kennedy Amsterdam came up with a social experiment that separates travelers from tourists and asked Wefilm if they dared to join. An offer we couldn’t refuse. In Heineken’s most daring experiment to date we plucked real guys from their everyday lives, dropped them into a world unlike anything they’ve ever seen and watched as they have to use every ounce of charm, hustle, physicality and wit, to get themselves back home.
Together with Cam-a-lot, Wefilm is proud sponsor of their very own cycling team. A group of 15 semi-trained, semi-shaped, semi-fast but extremely motivated cyclists wear our specially designed outfits.
With the Tour the France approaching the racing team joined their first tour: Limburg’s mooiste. Wefilm congratulates their warriors for crossing the finish line after battling a massive 130 km of ups and downs.
Check our official pictures on the Wefilm Facebook page. (taken before the race of course).
What a night! During the annual ADCN-award show, the most prestigious advertising awards in the Netherlands (the so called lamps) are handed out. Our DELA commercials (agency: Ogilvy Amsterdam) were awarded with a silver lamp. The live twitterfilm we made with our friends at Woedend! for the Dutch Film Festival even won a beautiful golden flavoured lightbulb. But the night wasn’t over yet. There was one more award to be handed out to the most creative work over the past year; the Grand Prix. Jumping and cheering like four year olds we climbed on stage ones more to receive this great price for our twitterfilm.
The jury noted this case really stood out and showed a lot of guts. Needless to say we are extremely proud and thank all people who worked so hard with us to realise these big and exciting projects. Also a big up to the ADCN jury's for awarding this kind of work. Have a look at the winning case here.
On the 11th of April, the annual SpinAwards took place in the Westergasfabriek, in Amsterdam. During this event the best digital creations are awarded. A professional panel of judges reviews the work on creativity, interactivity and effectivity aspects.
Wefilm and our friends at Woedend! are very proud to have received the Silver SpinAward (in the category: Innovation) as well as the Golden SpinAward (category: interactive TV & Online Video) for our live Twitter film 'Under Control'. Many thanks to the SpinAwards, and we will see you next year!
Wefilm and JOTZ! published the Nivea Stress-Test film, directed by Joeri Holsheimer. Within one day the video achieved over a million Youtube views, within the next week it had been viewed over five million times. The film shows how unsuspecting travellers are thrown in quite a stressful situation. The viral grabbed a lot of attention by becoming a hot topic in many online and offline discussions.
The viral was extensively discussed by the panel of the American television program RightThisMinute and a short front-page article on the Nivea viral appeared on the Amsterdam newspaper Het Parool.
In cooperation with Mobypicture and Studio De Keuken, Wefilm developed a multimedia initiative for the inauguration of our new King. The challenge was to unite all Dutch people during this day of celebrations. Therefore we reinvented the typical Dutch folkloric dance called 'the polonaise', where a long string of people is created by holding each others shoulder.
During the inauguration everyone can upload a simple video of themselves dancing the polonaise. Online we connect all these people, thus creating the longest (online) polonaise ever made! Everyone with a smartphone, tablet or webcam can film their own polonaise and upload this clip on www.polonaisevoordekoning.nl. The realtime technology ‘MobyNow’ places the uploaded content in a string of people. This way we create the world’s largest (online) polonaise. The digital polonaise is broadcasted live on the website, large screens in the Dutch cities and national television. The National Committee granted this initiative with the Orange Bow, making Wefilm an official supplier. The concept reached a lot of media attention. It was placed on the front page of the newspaper Het Parool, and our producer Bas Welling was invited to Holland's biggest daily tv show 'De Wereld Draait Door'.
Commissioned by the Dutch Film Festival, Wefilm produced the first live interactive feature film in the world, directed by Twitter users. During the 90-minutes thriller, live broadcasted on Dutch television and on the filmfestival's website, the audience was asked to send in their cast directions using #nff2012. The concept has been created in close cooperation with Woedend.
The film features 8 of the most popular Dutch actors, and the soundtrack was played live with the film. The result: a tremendous stream of tweets with an average of 1 tweet every second, resulting #nff2012 to be worldwide trending topic. Over 100 tweets have been selected and are used in the film. Above all: the rumour around the film was worth a free publicity value of €1,000,000+, without 1 euro media budget. Have a look at the casefilm, the TV commercial that introduces the concept and the cinema commercial that used the most popular scenes afterwards. Directed by Martijn de Jong.
37-year-old director Joeri Holsheimer joins Wefilm. Joeri is a visual-style director and has shot commercials for Coca Cola, Snickers, Vodafone, Sony and T-Mobile. Joeri would like to focus more on engaging concepts told in extraordinary ways and feels Wefilm is the best place to do so. We are proud to present his work on our website. Recently, Joeri shot his first online film for Wefilm. This film for Red Bull attracted 3,500,000+ views within 4 days.
New people, new office
We're proud to present director Alain Friedrichs. He just finished the Dutch Film Academy and directed some exciting commercials. Besides, Tobias Wilbrink becomes partner in Wefilm and starts working as managing producer. He will be responsible for all running projects. And finally... we moved! Our brand new office at the Willemsparkweg facilitates twice more space. We have a wonderful meeting room, two edit suites and good coffee.
Alain Friedrichs is the new talent in the Wefilm directors team. His graduation film at the HKU won the Talent & Pro Award at the Dutch Filmfestival in 2006. After that, he continued his studies at the Dutch Film Acadamy. During his studies, Alain directed already lots of commercials, for - among others - KesselsKramer and Cinestud. This Cinestud trailer won the Porsche Slingshot Award and was selected for the Young Directors Award in Cannes. Alains first Wefilm viral production for Aqua Maris, run over 1.000.000 views on YouTube. Alain is currently finishing his second Wefilm production, and up for a lot more. Check out his work here.
A lot of international opportunities are around at Wefilm lately. Since a few months we are represented by Jotz Film in Germany and Smile.tv in Spain. On May 5th our documentary-commercial for MasterPeace had its first viewing. This film was shot in India, Israel en Ireland. Besides, our director Lennart Verstegen was asked to direct a Russion commercial for Megafon, for which he shot for 4 days in San Francisco. Take a look at these films on this site.
In 2011, we shot the 3-minutes MasterPeace film in Ireland, India and Israel. The film, directed by Thijs Schreuder, Martijn de Jong and Lennart Verstegen, tells the story of people in conflict areas that would like make music with people on the other side of the border. "Not to get even, but to get equal". At the day of its release, STER offered us a prime-time broadcasting, and the film was showed at all Bevrijdingsfestivals, Pauw & Witteman and Eén Vandaag, thereby reaching over 2,5 million people. Wefilm continues working for MasterPeace, and is proud member of MasterPeace's branding team.
Martijn de Jong (1982) is director at Wefilm. He graduated with honours at the Willem de Kooning Academy in 2004, after which he worked as a creative for several advertising agencies. He decided to go to the Dutch Film Academy, after which he was asked to join Wefilm.
After a while, Martijn wanted to learn more about storytelling in film and decided to enroll in the Dutch Film Acadamy. At the academy, he made several short films with often a subtle and a spherical nature. Martijn wrote and directed the graduation film ‘dicht bij mij vandaan’, with which he won the Nedcipro price of the audience. With D.O.P. Job Kraaijeveld, he won the VCP Kodak Commercial Award for his commercial ‘Ilse luistert’. Martijn specializes in realistic commercials and online films dealing with the small inconveniences in life.
Lennart Verstegen (1985) is director at Wefilm. In 2009, he graduated at the Dutch Film Academy as cinematographer. In his first year as a director, he won the Young Director’s Award at ADCN 2010 and he was shortlisted for the Young Director's Award at the Cannes Lions 2011.
Moreover, he won the VCP Kodak commercial award for best student commercial. After his study, Lennart was cinematographer for feature films Rabat, Wolf and NTR Kort! ‘Dominique’. Lennart loves to find beauty in small things in life, and to show honesty with images out of the reality. For his commercial ‘Love life. Fight cancer’, Lennart was shortlisted for the Young Director’s Award at the Cannes Lions 2011. In 2012, Lennart directed the 4G commercial for the Russian brand Megafon. On some Russian weblogs, this commercial was called 'one of the best Russian ads ever'.
Joeri Holsheimer (1976) is director at Wefilm. He studied cinematography at the Dutch film academy but started directing commercials and short films right after his graduation. He won the Grand Prix Loerie for his Snickers Don’t Stop commercial in 2007 and directed his first tv-drama in 2011.
Joeri has a lot of international experience, and made films for Snickers, Vodafone and Sony. Last year only, Joeri shot for Dubai, Germany, Bucharest en Paris. Joeri is a visual style director. He likes to make the fantastic be credible and the unbelievable be realistic. He joined Wefilm in 2012, after working for 10 years for Czar Amsterdam. His first two films at Wefilm both went over 5 million YouTube views within 2 weeks.
Alain Friedrichs (1980), rebel of Woensel-west Eindhoven, is a director at Wefilm. When he graduated at the School for Arts in Utrecht in 2007 his short film “Facade” won the best student film award at the Dutch Filmfestival.
Alain continued his studies at the Dutch Film academie where he made many short films and a few commercials. His trailer for the Cinestud Filmfestival 2010 won a Porsche Award in Germany and was selected for the Cannes Young Directors Award. In his graduation year he made several more commercials and was accordingly drafted by Wefilm to join the award winning team. Alain loves high-concept innovative commercial with a strong visual style.
Roel Welling (1979) is director and co-founder at Wefilm. He graduated at the Dutch Film Academy in 2003. He has directed more than one hundred commercials and online films in recent years. His speciality is making stories credible and touching, no matter how strange the setting. In 2012, Roel is juror at the ADCN category Interactive.
Roel wrote and directed “Max the Hacker”, the best-viewed Dutch YouTube viral ever with over 27 million hits. In 2009, Roel directed the social media viral “Stanislav” that won 4 Cannes Lions, 2 gold ADCN lamps and gold at Eurobest 2010. Next to his own projects, Roel creatively accompanies the other Wefilm directors in their projects. Once a year, Roel works as guest lecturer at the Dutch Film Academy in Amsterdam.
Bas Welling (1983) is executive producer and co-founder of Wefilm. He studied economics at the University of Amsterdam, but next to his study he worked as a freelance producer at several production companies. After 6 years of being freelancer, he started Wefilm with his brother Roel in 2010. Ever since, Bas runs the shop.
Bas produced commercials for clients like Albert Heijn, Holland Casino, and UPC, and organised shoots in Argentinia, Colombia and Finland. In 2010, Bas won the Student Enterpreneurship Award. In 2011, Bas was shortlisted for the Adward. Next to his work at Wefilm, Bas works as a guest lecturer at the UvA and VU, and he is a frequent speaker on the topic of viral video, reprensented by The Next Speaker. He is a proud member of the MasterPeace campaigning team.
Tobias Wilbrink (1983) is managing producer at Wefilm and member of Wefilm's management team. Tobias wanted to learn how to bridge the gap between art and commerce. He applied for the Film Academy to study production. Tobias works as a producer for Wefilm, and since September 2011, he is member of the Wefilm management team.
During his study at the Film Academy Tobias specialized himself in producing documentaries. After his graduation Tobias became a producer at Wefilm and creative entrepreneur at nufilm where he produces documentaries. Besides that Tobias is active as first assistant director and has been a guest teacher at the Film Academy for three years. Since the start of 2012, Tobias is partner in Wefilm.
Anouk Knapen (1982) is production manager at Wefilm. Directly after her study Media and Information management in Amsterdam, she met Roel and Bas Welling long before they established Wefilm. Inspiring years went by of event production and media projects such as commercials, feature films, television programs and drama.
But when they met again in 2012, they all felt it was the right time to work together. Anouk has a broad perspective of the world around us and therefore she produces very open-minded. She produces studiously with a personal goal to make advertising in general more human and sustainable. This way Anouk enables Wefilm to make next level products without any compromises.
Dania Lopies (1979) is freelance producer and production manager at Wefilm. She believes in the power of combining media. After her study at the film academy she started to orientate as diverse as possible. After 1,5 year of working fulltime for Wefilm, she is now the first we call in busy times.
This expresses itself in producing television programmes as well as short films, but also events and festivals. Because of this, Dania is very versatile. Searching for combinations that amplify one another, instead of limiting, is something that is very useful at Wefilm.
Joric Kerstens (1987) is production assisant at Wefilm. This guy got inflicted with the media-making virus while making promotional videos during his study. He is interested in both the production and the development of media. How will old and new media converge?
And what opportunities will this bring for future media users and producers? Besides his work at Wefilm he studies Cross Media Culture at the University of Amsterdam. After finishing his masters he wants to start contributing to inventive ideas combining interesting theories with inspirational people in the field.
Justin Knaven (1990) is online production manager at Wefilm. Next to his work at Wefilm, he is studying at the University of Amsterdam and runs his own company Provibe Media.
Maarten de Vries
Maarten de Vries (1985) is production assistant at Wefilm. He studies Time Based Media at the Minerva Academy in Groningen. What he loves about production is wanting to know just about everything about the process of film making. Maarten likes films with a twist. Next to his internship at Wefilm, he is freelance designer and film maker at his own company Zirv.
Nederlands Filmfestival – Pak de regie
The live interactive feature film was awarded with the Grand Prix during ADCN 2013, the price for the most outstanding campaign of the year in The Netherlands. Next to that, the project won a silver and golden SpinAward, as well as a golden ADCN lamp.
Dela – For Each Other
Commissioned by Ogilvy, Roel Welling directed 3 commercials for Dela. In these films, people are asked not to wait with saying nice words, if you can do it today. We decided to produce these films in the most realistic way we could imagine: for real. DELA was awarded as Advertiser of the Year at SAN 2013.
The commercial for Megafon 4G was awarded as the best Russian commercial 2012 on Russia's most important ad blog. Moreover, it won prices at Effie, Golden Hummer and Kiev International Advertising Festival. Wefilm director Lennart Verstegen received Gold at the Effie for his director's work.
The Nivea Stress Test was awarded with gold at the Deutscher Preis für Onlinekommunikation in the category 'Virale Kommunikation''. Next to that it won bronze at Die Klappe Festival in the category "Special Interest Formate"
The project MediaMasters 2011, a game for young people to learn them about media, was awarded with bronze at the Esprix 2012.
Red Bull – Jason rennt
The Human-Powered Freerunning Machine for Red Bull won bronze at the German ADC 2013 in the category 'Internetfilm'.
DPC – Stanislav
Stanislav is the most succesful social media viral in The Netherlands, viewed over 2000 times a second on the top day. Stanislav reached 5 million views and 7 million forwards in a time span of one week.
DPC – Agression Billboard
The interactive billboard was an internationally awarded concept.
Earth Water – Fisherman Sil
Earth Water was Lennart's graduation commercial at the Film Academy, and was awarded multiple times. Lennart won the Young Director's Award during ADCN 2010, and the film was awarded as the best graduation commercial winning the VCP Kodak Commercial Award.
Tedes was Martijn's graduation commercial at the Dutch Film Academy. It was awarded as Dutch best graduation commercial in 2010 with the VCP Kodak commercial Award.
Info Support – Max the Hacker
The series of virals is viewed over 27 million times, and thereby the Dutch viral with the most YouTube views ever. In 2008, it won the price for the best Dutch recruitment campaign.
KWF – Love Life. Fight Cancer
Our film for Fight Cancer was viewed over 100,000 times within four days after going live. Moreover, it was shortlisted at the Cannes Lions Young Director's Award 2011.