1071 HK Amsterdam
Phone +31 (0)20 754 2336
New business contact:
Bas Welling, executive producer
Mobile +31 (0)6 5332 6827
Germany representation: Rabbicorn Hamburg
Hong Kong representation: Freebase Media
Spain representation: Take It Easy
Italy representation: Filmmaster
For speaker inquiries: The Next Speaker
Press about Wefilm: Quote // Fonk // Emerce // DWDD // Adformatie
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Engaging online films and commercials, that’s what we make. Wefilm loves to tell stories in a new way. We believe in pulling instead of pushing. Our films have been shared over 80 million times. Wefilm represents award winning directors Roel Welling, Martijn de Jong, Lennart Verstegen, Alain Friedrichs, Joeri Holsheimer, Hugo Keijzer and Jona Honer. All of them are infected by the film virus and love to make online films and commercials. Wefilm is the proud winner of the Cannes Lions Grand Prix and ADCN Grand Prix 2013.
Amsterdam Business Awards 2014
On May 8, 2014 NH Grand Hotel Krasnapolsky will be hosting the Amsterdam Business Award, for which Wefilm has been nominated! The ABA is a reward for companies who contribute to the region by being innovative, create job opportunities, that are sustainable and do business with a sense of social responsibility.
We are proud to be nominated by the jury. In the past years we have won awards for our films, but being honored for our business is a huge compliment!
Hallmark hidden camera card
This Mothers day is made extra special by Lemz and Wefilm, who made a commercial for Hallmark Netherlands. In four different cities across the Netherlands, we surprised 30 mothers with a handwritten card from their children. What they did not know was that we hid a small camera inside each of these cards, thereby filming their reactions. By using their moments, we where able to make a movie about the importance of the written word and the power of the well-known postcard.
OBI Treehouse of Dreams
With OBI, you can build anything you can dream of. Together with Rabbicorn, Wefilm produced an unforgettable dream. We surprised a father with a treehouse, designed by his four year old daughter. The treehouse was build in a day, and at the end of this exciting day we revealed the results to the four children of father Birger.
Here's a look behind the scenes in the making-of.
Esprix, ADCN and SpinAwards 2014
My Child Online, and the Hacker Tutorial are nominated for several Esprix Awards! The Hacker Tutorial is nominated both for the Business to Consumer category and Not for Profit. My Child Online is also nominated for an award in the Not for Profit and Small Budget categories. This makes a total of four nominations, which puts Wefilm at the top of the ranking together with RedUrban, who is also nominated four times.
On the 31 of March Paradiso Amsterdam hosted the 47th annual ADCN Awards. the Hacker Film, made by Wefilm won a Silver Lamp in the category Online Advertisement. Wefilm made the movie, 100.000 euro hack back in November of 2013, a film in which a hacker shows how to make easy money. The viral makes Internet users aware of the dangers of the Internet. In the week of its launch, it had been watched more than 250.000 times on YouTube. Our film My Child Online has been nominated for the SpinAwards in the category Social Media. The SpinAwards is one of the best renowned contests for creativity in the digital industry.
Hugo Keijzer and Jona Honer join Wefilm
Wefilm proudly announces two great talents. Jona Honer just graduated from the Dutch film school as a documentary director. He won several important talent-awards with his documentary 'I'. Jona has a strong sense for sincere human interaction. Jona's first project for Wefilm Mijn Kind Online was produced within one week and got a lot of attention, check it out here.
Hugo Keijzer is an experienced visual storyteller. His films are intimate, and often melancholic. 'The story of Milk' is a brilliant example of the new way that commercials should go: honest emotional storytelling. Hugo chooses Wefilm because he wants to be surrounded by creative people who challenge him to tell better stories.
Three Grand Prix’s in one year
We’ve got the triple! We won the Grand Prix's at the Cannes Lions, the ADCN and the IMC Awards. The DELA campaign we did for Ogilvy & Mather won at the Cannes Lions and the IMC, where it was the first Dutch Grand Prix ever. At the ADCN Awards, we were already awarded for the live twitter film we made with Woedend!
We are over the moon by the great amount of appreciation our films have received over the past year. They were often challenging and nerve wrecking projects, which makes it very rewarding to see them collect all these prizes. Needless to say it’s the films that should speak for themselves, but it’s great to have collected a list we can show off with. We hope you will join us in this list next year! * Cannes Lions 2013: Grand Prix, 3x silver * ADCN 2013: Grand Prix, 1x gold, 1x silver * IMC 2013: Grand Prix, 2x gold, 1x bronze * SpinAwards 2013: 1x gold, 1x silver * Eurobest 2013: 1x gold, 2x bronze * Esprix 2013: 3x silver, 1x bronze * Effie 2013: gold * Golden Drum 2013: silver * Caples 2013: 2x silver, 1x bronze * Epica 2013: 2x bronze * Kiev International Ad Festival 2013: 1x gold, 2x zilver * Effie Rusland 2013: 4x gold * Golden Hammer 2013: 2x zilver * ADC Germany 2013: 1x bronze * Deutscher Preis für Onlinekommunikation 2013: 1x gold * SAN 2013: Accent corporate, Accent Excellent, Adv. vh jaar
Legends aren’t born, they’re dropped
Wieden+Kennedy Amsterdam came up with a social experiment that separates travelers from tourists and asked Wefilm if they dared to join. An offer we couldn’t refuse. In Heineken’s most daring experiment to date we plucked real guys from their everyday lives, dropped them into a world unlike anything they’ve ever seen and watched as they have to use every ounce of charm, hustle, physicality and wit, to get themselves back home.
Watch the legendary voyages unfold on the Heineken Dropped YouTube Channel.
Wefilm represents cycling team
Together with Cam-a-lot, Wefilm is proud sponsor of their very own cycling team. A group of 15 semi-trained, semi-shaped, semi-fast but extremely motivated cyclists wear our specially designed outfits.
With the Tour the France approaching the racing team joined their first tour: Limburg’s mooiste. Wefilm congratulates their warriors for crossing the finish line after battling a massive 130 km of ups and downs. Check our official pictures on the Wefilm Facebook page. (taken before the race of course).
ADCN: Gold, silver & grand prix!
What a night! During the annual ADCN-award show, the most prestigious advertising awards in the Netherlands (the so called lamps) are handed out. Our DELA commercials (agency: Ogilvy Amsterdam) were awarded with a silver lamp. The live twitterfilm we made with our friends at Woedend! for the Dutch Film Festival even won a beautiful golden flavoured lightbulb. But the night wasn’t over yet. There was one more award to be handed out to the most creative work over the past year; the Grand Prix. Jumping and cheering like four year olds we climbed on stage ones more to receive this great price for our twitterfilm.
The jury noted this case really stood out and showed a lot of guts. Needless to say we are extremely proud and thank all people who worked so hard with us to realise these big and exciting projects. Also a big up to the ADCN jury's for awarding this kind of work. Have a look at the winning case here.
Gold and silver SpinAward
On the 11th of April, the annual SpinAwards took place in the Westergasfabriek, in Amsterdam. During this event the best digital creations are awarded. A professional panel of judges reviews the work on creativity, interactivity and effectivity aspects.
Wefilm and our friends at Woedend! are very proud to have received the Silver SpinAward (in the category: Innovation) as well as the Golden SpinAward (category: interactive TV & Online Video) for our live Twitter film 'Under Control'. Many thanks to the SpinAwards, and we will see you next year!
Jona Honer (1986) graduated from the National Dutch Film Academy where he experimented with various forms of documentary storytelling. His film ‘Be Hard or Go Under’ won the Megaherz Filmschool Award 2012 at DOK.fest München and his graduation film ‘I’ won the VPRO Documentary Prize 2013 and the Pathé Tuschinski Award 2013. In this film he combines dramatic storytelling with poetic cinematography to express a philosophical theme.
This stylistic approach to documentary is what he uses in his commercials in which the cinematography unveils the essence of the message. No matter if it's character driven, conceptual or partly fiction; the aim is always to tell stories that people want to share.
'The best stories are the ones that actually make you feel something.' It’s his ability to twist the emotions of an audience, to conjure empathy for imaginary people what sets Hugo apart as a director. In everything he does, whether it’s fiction or commercial, he attempts to make the viewer care.
Hugo Keijzer's work can be recognized by it's intimate and somewhat melancholic, visual style, with a strong narrative at it's heart. He doesn't fear addressing life's more difficult issues in his work. As a self-made director, Hugo learned the craft in the field. In 2003 he started as cameraman and editor at MTV and soon he directed music videos for (inter)national artists. This work evolved into more commercial work and since then he has directed several films for global brands like FrieslandCampina, ING, Converse and Footlocker.
Martijn de Jong
Martijn de Jong (1982) is director at Wefilm. He graduated with honours at the Willem de Kooning Academy in 2004, after which he worked as a creative for several advertising agencies. He decided to go to the Dutch Film Academy, after which he was asked to join Wefilm. The live twitterfilm Martijn made won the Grand Prix at the ADCN awards 2013 for most outstanding campaign that year.
At the Film Academy he made several short films with often a subtle and a spherical nature. Martijn wrote and directed the graduation film ‘dicht bij mij vandaan’, with which was awarded best film by the Nedcipro Audience Award. Also he won advertising awards such as Spinawards, ADCN Awards, VCP Kodak Award, Esprix and a Cannes Lion. Martijn specializes in realistic commercials and online films dealing with the small inconveniences in life.
Lennart Verstegen (1985) is director at Wefilm. In 2009, he graduated at the Dutch Film Academy as cinematographer. In his first year as a director, he won the Young Director’s Award at ADCN 2010 and he was shortlisted for the Young Director's Award at the Cannes Lions 2011. His commercial for Megafon was awarded best Russian commercial in 2013.
Moreover, he won the VCP Kodak commercial award for best student commercial. After his study, Lennart was cinematographer for feature films Rabat, Wolf and NTR Kort! ‘Dominique’. Lennart loves to find beauty in small things in life, and to show honesty with images out of the reality. For his commercial ‘Love life. Fight cancer’, Lennart was shortlisted for the Young Director’s Award at the Cannes Lions 2011. In 2012, Lennart directed the 4G commercial for the Russian brand Megafon. On some Russian weblogs, this commercial was called 'one of the best Russian ads ever'.
Joeri Holsheimer (1976) is director at Wefilm. He studied cinematography at the Dutch film academy but started directing commercials and short films right after his graduation. He won the Grand Prix Loerie for his Snickers Don’t Stop commercial in 2007 and directed his first tv-drama in 2011.
Joeri has a lot of international experience, and made films for Snickers, Vodafone and Sony. Last year only, Joeri shot for Dubai, Germany, Bucharest en Paris. Joeri is a visual style director. He likes to make the fantastic be credible and the unbelievable be realistic. He joined Wefilm in 2012, after working for 10 years for Czar Amsterdam. His first two films at Wefilm both went over 5 million YouTube views within 2 weeks.
Roel Welling (1979) is director and co-founder at Wefilm. He graduated at the Dutch Film Academy in 2003. He has directed more than one hundred commercials and online films in recent years. His speciality is making stories credible and touching, no matter how strange the setting. Roel won 9 Cannes Lions, 7 ADCN Lamps and 6 SpinAwards. In 2013, Roel's work won the Grand Prix at Cannes Lions, the ADCN and the IMC Awards. Roel is a proud jury member of the 2014 Cannes Lions Film Craft jury.
Roel wrote and directed “Max the Hacker”, the best-viewed Dutch YouTube viral ever with over 27 million hits. In 2009, Roel directed the social media viral “Stanislav” that won 4 Cannes Lions, 2 gold ADCN lamps and gold at Eurobest 2010. The commercials that he directed for Dela won the Grand Prix at the Cannes Lions Festival. Next to his own projects, Roel creatively accompanies the other Wefilm directors in their projects.
Bas Welling (1983) is executive producer and co-founder of Wefilm. He studied economics at the University of Amsterdam, but next to his study he worked as a freelance producer at several production companies. After 6 years of being freelancer, he started Wefilm with his brother Roel in 2010. Ever since, Bas runs the shop. In 2014, Bas is host at TEDxUtrecht and a proud member of the New York Festival Grand Jury.
Bas produced commercials for clients like Albert Heijn, Holland Casino, and UPC, and organised shoots in Argentinia, Colombia and Finland. In 2010, Bas won the Student Enterpreneurship Award. In 2011, Bas was shortlisted for the Adward. Next to his work at Wefilm, Bas works as a guest lecturer at the UvA and VU, and he is a frequent speaker on the topic of viral video, reprensented by The Next Speaker. He is a proud member of the MasterPeace campaigning team.
Tobias Wilbrink (1983) is managing producer at Wefilm and member of Wefilm's management team. Tobias wanted to learn how to bridge the gap between art and commerce. He applied for the Film Academy to study production. Tobias works as a producer for Wefilm, and since September 2011, he is member of the Wefilm management team.
During his study at the Film Academy Tobias specialized himself in producing documentaries. After his graduation Tobias became a producer at Wefilm and creative entrepreneur at nufilm where he produces documentaries. Besides that Tobias is active as first assistant director and has been a guest teacher at the Film Academy for three years. Since the start of 2012, Tobias is partner in Wefilm.
Anouk Knapen (1982) is production manager at Wefilm. Directly after her study Media and Information management in Amsterdam, she met Roel and Bas Welling long before they established Wefilm. Inspiring years went by of event production and media projects such as commercials, feature films, television programs and drama.
But when they met again in 2012, they all felt it was the right time to work together again. Anouk has a broad perspective of the world around us and therefore she produces very open-minded. She produces studiously with a personal goal to make advertising in general more human and sustainable. This way Anouk enables Wefilm to make next level products without any compromises.
Dania Lopies (1979) is freelance producer and production manager at Wefilm. She believes in the power of combining media. After her study at the film academy she started to orientate as diverse as possible. After 1,5 year of working fulltime for Wefilm, she is now the first we call in busy times.
This expresses itself in producing television programmes as well as short films, but also events and festivals. Because of this, Dania is very versatile. Searching for combinations that amplify one another, instead of limiting, is something that is very useful at Wefilm.
Digibewust – the Hacker Turorial
The Hacker Tutorial film was rewarded with a silver lamp by the ADCN jury in the category online advertising.
Nederlands Filmfestival – Pak de regie
The live interactive feature film was awarded with the Grand Prix during ADCN 2013, the price for the most outstanding campaign of the year in The Netherlands. Next to that, the project won a silver and golden SpinAward, as well as a golden ADCN lamp and a Silver Cannes Lion in the category Cyber.
Dela – For Each Other
Commissioned by Ogilvy, Roel Welling directed 3 commercials for Dela. In these films, people are asked not to wait with saying nice words, if you can do it today. We decided to produce these films in the most realistic way we could imagine: for real. DELA was awarded as Advertiser of the Year at SAN 2013, and the campaign won the Cannes Lions Grand Prix 2013 in the category Media.
The commercial for Megafon 4G was awarded as the best Russian commercial 2012 on Russia's most important ad blog. Moreover, it won prices at Effie, Golden Hummer and Kiev International Advertising Festival. Wefilm director Lennart Verstegen received Gold at the Effie for his director's work.
The Nivea Stress Test was awarded with gold at the Deutscher Preis für Onlinekommunikation in the category 'Virale Kommunikation''. Next to that it won bronze at Die Klappe Festival in the category "Special Interest Formate"
The project MediaMasters 2011, a game for young people to learn them about media, was awarded with bronze at the Esprix 2012.
Red Bull – Jason rennt
The Human-Powered Freerunning Machine for Red Bull won bronze at the German ADC 2013 in the category 'Internetfilm'.
DPC – Stanislav
Stanislav is the most succesful social media viral in The Netherlands, viewed over 2000 times a second on the top day. Stanislav reached 5 million views and 7 million forwards in a time span of one week.
DPC – Agression Billboard
The interactive billboard was an internationally awarded concept.
Earth Water – Fisherman Sil
Earth Water was Lennart's graduation commercial at the Film Academy, and was awarded multiple times. Lennart won the Young Director's Award during ADCN 2010, and the film was awarded as the best graduation commercial winning the VCP Kodak Commercial Award.
Tedes was Martijn's graduation commercial at the Dutch Film Academy. It was awarded as Dutch best graduation commercial in 2010 with the VCP Kodak commercial Award.
Info Support – Max the Hacker
The series of virals is viewed over 27 million times, and thereby the Dutch viral with the most YouTube views ever. In 2008, it won the price for the best Dutch recruitment campaign.
KWF – Love Life. Fight Cancer
Our film for Fight Cancer was viewed over 100,000 times within four days after going live. Moreover, it was shortlisted at the Cannes Lions Young Director's Award 2011.